Let’s Light Up the Future Together.

Great customer experiences require illumination and inspiration. For over 25 years, Firebolt has been helping light up iconic brands through awe-inspiring signs, displays, promotional gear, and advanced data capture platforms.

Brands We’ve illuminated


Welcome to our galaxy. No one sparks moments of awe better than Firebolt.

Signs, retail fixtures, and brand merchandise are more than just a way to share and reflect information; they can create memorable experiences that go beyond the display of features and benefits. These visual brand communication vehicles can have a significant impact on audience connection and action.

With intelligent sensing and data tracking capabilities, you can now measure the effectiveness of your brand experiences and gain insights to improve your operations, resulting in deeper customer and fan relationships.


Firebolt’s iconic illuminated signage fuses state-of-the-art technology with innovative materials for a wide range of custom LED sign solutions.


Find the finest apparel, merchandise, and accessories to build your brand’s POV and appeal. 


Firebolt produces bespoke point-of-purchase experiences that take digital displays and brand screens to the next level.


Capture rich audience data from your branded events with Iconex™, Firebolt’s exclusive event hosting and management platform.


Firebolt designs and manufactures custom bottle presenters, glorifiers, and parade elements to enhance table service and VIP-level experiences.


Gather real-world shopper insights like never before with our AI-powered journey tracking and monitoring platform built for global retailers and venue leaders.

Illuminated sign for Vizzy hard seltzer

vizzy mimosa hard seltzer animated KRYSTAL

Acrylic LED illuminated sign with bubbling animation for Vizzy.

Illuminated hanging sign for Trap House organics

trap house organics KRYSTAL

Full color acrylic LED illuminated sign for cannabis brand Trap House.

Krystal signage with LED custom digital type for Hennessy


Illuminated sign with custom LED text scrolling display for Hennessy.

Illuminated sign for UFC

ufc LEDeon® SIGN

Neon-look LED illuminated Krystal with brushed accents for UFC.

sign for Kioti


Custom shaped illuminated signage for Kioti brand.

illuminated night tools signage for Buchanan's Deluxe


Freestanding illuminated Krystal for Buchanan’s DeLuxe.

eco-friendly ECO-Neon sign

Chicago bulls Eco-NEON

Cost-effective, environmentally friendly Eco-Neon for the Chicago Bulls.

Multi-Dimensional 3d illuminated Sign

coors light KRYSTAL

Custom signage for Coors Light.

Illuminated table top sign for Applebee's


Customizable lighted tabletop with wireless charging and call button for Applebee’s.

Illuminated Eco-Neon sign for Deep Eddy vodka

deep eddy vodka ILLUMINATED SIGN

Custom, full color, animated Eco-Neon sign for Deep Eddy.

Firebolt has engagement options regardless of where you’re at in your brand journey.

Self Service

Try Firebolt favorites ready to ship.

you design, we build

Start with your vision, we’ll build it.

design + build

Let’s work together to ignite your dream.

strategy + design + build

Full-service Firebolt, we do it all.

Firebolt is the leader in smart signs and sensing platforms for the experience economy.

Today’s world centers around the customer experience. Leading brands are commercializing the experience economy for physical products in the real world, digital experiences on-location, and for virtual brand elements in the metaverse.

Firebolt can embed sensors into any of our products to create integrated brand-tracking applications and smart signs. Learn how our connected brand artifacts and platforms can measure the impact of your brand’s experience anywhere.


Experience a one-stop shop that offers shorter lead times and less supply chain volatility.


Firebolt Labs is a team of experts in engineering, design, and doing. We can help you create a physical display from a simple sketch, or make your current brand extensions better.


The artifacts that we make play an important role in helping brands deliver memorable and shareable experiences. The trackers we deploy play an important role in helping brands optimize their stakeholder experiences.


From sustainably sourced wood, recycled acrylics, and the latest in eco-friendly packaging, we constantly test and vet the finest materials to showcase your brand.

When you choose to activate your brand with Firebolt, brand performance ignites.

Philip Ochtman
Firebolt Group Global CEO
headshot of Philip Ochtman CEO of Firebolt

Firebolt is a very agile and innovative company. Their delivery times and production quality have never failed to impress the Speedway community. Customer service is exceptional and very diligent. I foresee the relationship between Firebolt and Speedway continuing on for years to come!

Commodity Manager, Equipment
Speedway LLC

Firebolt has been a trusted supplier to Boelter for several years. I like to use Firebolt because of its exceptional creative design and ability to engineer a sign to a customer’s budget. Not only do they provide a competitive price, but their lead times are typically 20% faster than their competition which is a huge advantage in our industry as our customers rarely plan ahead. The Firebolt team truly values our partnership and does whatever they can to help us earn our customer’s business. We are very appreciative of our relationship and will continue to rely on their team in the future.

Fulfillment Manager
The Boelter Companies, Inc
Neon sign for Shiner Bock

Firebolt has been a key supply partner to Pernod Ricard for over 5 years. They are the preferred supplier with extensive industry knowledge and premium design capabilities. Their concepts and innovations in the digital space make them a valuable asset that we will be using more on a group level in the future.

Senior Buyer & POS Category Manager
Irish Distillers Limited (Pernod Ricard)
Jameson Tote Bag

Working with Firebolt was a true partnership. Their innovation and can-do attitude  really helped us exceed our client’s expectations and led to additional installations.

Strategic Sourcing Manager
Classic Graphics
Classic Graphics retail text signage

When our team had over 300,000 plastic cups left over from events that no longer were in line with our sustainability standards, we needed to find a responsible way to dispose of them. After conversations with our brilliant partner, Paul Norton and the Firebolt Group, coupled together with ongoing consumer demand for tote bags, we developed a range of Jameson tote bags using our very own plastic cups. The full story is here. 

Hilary Lenahan
Irish Distillers | Global Brand Manager Marketing
Irish Distillers Sign

We’re problem solvers and we’re here to help shine a light on your brand.

Firebolt solves for gaps in brand awareness, brand trial, brand engagement, brand utilization, and brand efficacy.

Bring the biggest ideas to life with Firebolt Labs.

Have you ever had a sketch that you ignored, not knowing what to do for the next step? Your competition is trying to outdo, out wow, and outbuild you at every touchpoint. It takes relentless invention and elasticity to gain consumer head and heart space and we are the perfect catalyst to help you gain marketplace edge.

We are an incubator and accelerator that sources, configures, and deploys next-gen connected brand artifacts and trackers. Think of us as your on-demand prototyping center, here to develop custom extension solutions for your brand portfolio.

Together, we’ve helped brands cultivate awe and epic results.

Check out our collection of case studies that showcase our deep and broad capabilities.

Illuminated signage for Blue Moon

Blue Moon

Firebolt engineered a smart sign that illuminated Blue Moon’s iconic logo to match the actual phases of the moon each month.

Weight Watchers

Firebolt’s interactive screens revitalized Weight Watchers centers, saving money on printing and increasing sales at each location.