Indoor Signage

Remarkable Indoor Signs That Spark Engagement

From the leader in custom, state-of-the-art sign design and fabrication.

Brands We’ve illuminated

Cresecent Canna

Innovative Sign Solutions That Drive Results


Ultra-thin. Ultra bright. Ultra affordable.

faux NEON

The benefits of neon without the environmental impact and costs.


Illuminates like neon, without the cost.


Create engagement and connection with animated signs.


Custom layered effect with limitless options.


Award-winning 3D signs that deliver.

LED Krystals

Ultra-Thin. Ultra Bright. Ultra Affordable.

Our LED Krystal signs offer the ultimate in customization. Illuminated with ultra-bright LEDs, these signs can be molded to any size or shape and can be less than 1/2″ thick.

This innovative technology is less expensive and less impactful on the environment while creating a powerful impact on customers. 

illuminated LED Krystal sign for Coors Light
Stella Artois Sign - Eco-Neon

Faux Neon


We perfected the art of injection-molded signs so brands can enjoy brighter, longer-lasting, more eco-friendly signs compared to traditional Glass Neon signs. Custom design and engineering ensure your brand specifications are matched perfectly.



LEDeon® sign are a patented LED-illuminated sign that contains the brightness benefits of traditional neon but uses router or printed enhancements to mimic the look of neon tubes. Expect lower maintenance and environment impact and higher customer impact.

Firebolt Air-Gap sign

Air-Gap Signs


Creating an innovative and unique sign that matches a brand’s identity and message is made possible with Air-Gap signs. Firebolt Air-Gap signs leverage edgeless design and can be molded to any shape and size, elevating quality levels top brands expect.

Animated Krystal Signs

Animated signs result in an 83% higher brand retention rate than traditional signs.

Create engagement and connection with animated signs that feature:

  • A freeze over or frosted look
  • Liquid flowing or bubbling
  • Blinking, blooming, color-changing, and more

Animated signs combined with custom programming or intelligent functionality give brand marketing teams the ability to change and tailor messages on the fly.

Multi-Dimensional 3d illuminated Sign

Multi-Dimensional Signs


Our award-winning, visually stunning multi-dimensional signs incorporate a wide range of durable materials and illumination choices. The results are modern, striking 3D signs that stand out and sustain visual impact.

Precision Quality at Every Turn

Working with multiple companies to create the perfect sign or display is cumbersome and time-consuming. Firebolt partners with brands to achieve desired impact vision and performance goals.

We then move swiftly into our custom solutions development process, ensuring design, engineering, fabrication, and delivery meet our high-quality standards.

Collaborate With Our Expert Designers to Create An Unforgettable Brand Experience

Innovative Custom Design

We partner with brands, their marketing departments, and agencies to dream up and create never-seen-before signs. Firebolt is the go-to resource when brands have an idea for a sign but are not sure how to create it.

Illuminated Eco-Neon sign for Deep Eddy vodka

Smart data capture to measure ROI and effectiveness


Firebolt’s iconic illuminated signage fuses state-of-the-art technology with innovative materials for a wide range of custom LED sign solutions.


We produce bespoke point of purchase experiences that take digital displays and brand screens to the next level.

night tools

We create completely custom bottle presenters and glorifiers to enhance table service and VIP-level experiences.

The new way of cultivating meaningful brand experiences

Signs can be more than just a way to share information. They can create memorable experiences that go beyond displaying products. These brand artifacts can have a significant impact on the audience and leave a lasting impression.

Through the use of smart sensing and data tracking, you can measure the effectiveness of your brand experiences and gain insights to improve your artifacts.

one stop shop

From self-service products ready to purchase, to full strategy + design + build, Firebolt is your one-stop shop to go from vision to reality. Let’s work together to ignite your dream. We do it all.

produced locally

We light it up locally. Michigan made and Detroit proud, our primary manufacturing facility is in Wixom, MI — with easy access to downtown and the airport. Ask for a tour or meet the Firebolt Labs team to see our latest innovations.

technology enabled solutions

Firebolt is the leader in smart signs and sensing platforms for the experience economy. The brand artifacts and brand trackers we make and deploy help brands deliver memorable and shareable experiences that can be optimized and tracked.

cost effective

We are your dedicated team of designers, engineers, fabricators, and technologists that come together to produce one-of-a-kind, hand-forged products – all driven by client aims and ambitions at a price that can’t be beat.

Bring the biggest ideas to life with Firebolt Labs.

Have you ever had a sketch that you ignored, not knowing what to do for the next step? Firebolt can help with that. Your competition is trying to out do, out wow, and out build. It takes relentless invention and elasticity to turn big ideas into reality.

We are an incubator and accelerator that sources, configures, and deploys next gen connected brand artifacts and trackers. We are your prototyping center. We are here to develop custom solutions for your brand. The outcomes from Firebolt Labs influence all of our illuminations.

When you choose to activate your brand with Firebolt, brand performance ignites.

Philip Ochtman
Firebolt Group Global CEO
headshot of Philip Ochtman CEO of Firebolt

Firebolt is a very agile and innovative company. Their delivery times and production quality have never failed to impress the Speedway community. Customer service is exceptional and very diligent. I foresee the relationship between Firebolt and Speedway continuing on for years to come!

Commodity Manager, Equipment
Speedway LLC

Firebolt has been a trusted supplier to Boelter for several years. I like to use Firebolt because of its exceptional creative design and ability to engineer a sign to a customer’s budget. Not only do they provide a competitive price, but their lead times are typically 20% faster than their competition which is a huge advantage in our industry as our customers rarely plan ahead. The Firebolt team truly values our partnership and does whatever they can to help us earn our customer’s business. We are very appreciative of our relationship and will continue to rely on their team in the future.

Fulfillment Manager
The Boelter Companies, Inc
Neon sign for Shiner Bock

Firebolt has been a key supply partner to Pernod Ricard for over 5 years. They are the preferred supplier with extensive industry knowledge and premium design capabilities. Their concepts and innovations in the digital space make them a valuable asset that we will be using more on a group level in the future.

Senior Buyer & POS Category Manager
Irish Distillers Limited (Pernod Ricard)
Jameson Tote Bag

Working with Firebolt was a true partnership. Their innovation and can-do attitude  really helped us exceed our client’s expectations and led to additional installations.

Strategic Sourcing Manager
Classic Graphics
Classic Graphics retail text signage

When our team had over 300,000 plastic cups left over from events that no longer were in line with our sustainability standards, we needed to find a responsible way to dispose of them. After conversations with our brilliant partner, Paul Norton and the Firebolt Group, coupled together with ongoing consumer demand for tote bags, we developed a range of Jameson tote bags using our very own plastic cups. The full story is here. 

Hilary Lenahan
Irish Distillers | Global Brand Manager Marketing
Irish Distillers Sign

Integrate offline experiences with online data platforms.

iconex™ Event management

Capture rich audience data from your branded events with Iconex™, Firebolt’s exclusive event hosting and management platform.

glimpse™ retail insights

Gather real-world shopper insights like never before with our AI-powered journey tracking and monitoring platform built for global retailers and venue leaders.