Display innovations that drive engagement.

Illuminated shelf display solution

Brands We’ve illuminated

Cresecent Canna

Create moments of impact that accelerate transactions.

Hero XR

Delivering data-driven insight for brands, meet Hero XR — the world’s first illuminated smart sign.


Customizable, illuminated staging and backdrops to showcase the latest and best brands.

Illuminated Shelves

We can build edge-lit and fully branded shelving in any size, shape, and color.

Freestanding kiosks

Firebolt kiosks enable quick check-in at events, power wayfinding visuals, and offer a comfortable viewing height for all brand signage.

custom shelves

We can build both illuminated and non-illuminated retail shelving to feature high-performing brands.

Footwear holders

Unique shoe racks light up to accentuate the customer experience. Ask about enabling Hero XR smart sign technology to measure retail display impact.

Point of sale ENHANCEMENTS

Enrich the retail check out experience with glowing visual esthetics and other in-store media. We help brands make the sale.

Brand impact through retail display innovations

Brilliant visibility

Illuminated display fixtures for retail.

Haptics that hook

Glow, pulse, flash, sell. 

Glimpse AI person detection

Analysis and Reporting

Impressions, dwell time, location information – discover data driven insights.

Delivering Memorable Moments of Impact

Branding is all about experience, from the moment someone walks in the door to their first interaction with your brand.

That’s why we make custom product displays, end caps, and retail shelving that amplifies a brand’s promise and keeps the product top-of-mind throughout the retail experience.

Firebolt’s displays are designed to capture fan attention and build brand reverence.

Together, we’ve helped brands cultivate awe and epic results.

Check out our collection of case studies that provide analysis, insight, and real-life examples of our capabilities.

Flower Mill Hero XR illuminated signage

Flower Mill

Learn how a cannabis startup uses Firebolt’s smart sign to measure engagement analytics of physical products.


This ten-time Platinum award winning vodka is freeze-filtered at negative 18° degrees Celsius for the ultimate in vodka perfection. Check out Firebolt’s custom serving cart.

Let’s shine a light on your brand

Eye-catching, journey-stopping display fixtures require advanced technologies and stunning vibrancy to incite action. Get outfitted today.

When you choose to activate your brand with Firebolt, brand performance ignites.

Philip Ochtman
Firebolt Group Global CEO
headshot of Philip Ochtman CEO of Firebolt

Firebolt is a very agile and innovative company. Their delivery times and production quality have never failed to impress the Speedway community. Customer service is exceptional and very diligent. I foresee the relationship between Firebolt and Speedway continuing on for years to come!

Commodity Manager, Equipment
Speedway LLC

Firebolt has been a trusted supplier to Boelter for several years. I like to use Firebolt because of its exceptional creative design and ability to engineer a sign to a customer’s budget. Not only do they provide a competitive price, but their lead times are typically 20% faster than their competition which is a huge advantage in our industry as our customers rarely plan ahead. The Firebolt team truly values our partnership and does whatever they can to help us earn our customer’s business. We are very appreciative of our relationship and will continue to rely on their team in the future.

Fulfillment Manager
The Boelter Companies, Inc
Neon sign for Shiner Bock

Firebolt has been a key supply partner to Pernod Ricard for over 5 years. They are the preferred supplier with extensive industry knowledge and premium design capabilities. Their concepts and innovations in the digital space make them a valuable asset that we will be using more on a group level in the future.

Senior Buyer & POS Category Manager
Irish Distillers Limited (Pernod Ricard)
Jameson Tote Bag

Working with Firebolt was a true partnership. Their innovation and can-do attitude really helped us exceed our client’s expectations and led to additional installations.

Strategic Sourcing Manager
Classic Graphics
Classic Graphics retail text signage

When our team had over 300,000 plastic cups left over from events that no longer were in line with our sustainability standards, we needed to find a responsible way to dispose of them. After conversations with our brilliant partner, Paul Norton and the Firebolt Group, coupled together with ongoing consumer demand for tote bags, we developed a range of Jameson tote bags using our very own plastic cups. The full story is here. 

Hilary Lenahan
Irish Distillers | Global Brand Manager Marketing
Irish Distillers Sign

Digital Insights for the Physical World.

iconex™ Event management

Capture rich audience data from your branded events with Iconex™, Firebolt’s exclusive event hosting and management platform.

glimpse™ retail insights

Gather real-world shopper insights like never before with our AI-powered journey tracking and monitoring platform built for global retailers and venue leaders.