Omni-Channel Merchandise Programs

From physical brand stores to e-commerce marketplaces – our merchandise solutions capture fan attention, foster customer reverence, and build stakeholder loyalty. 

Technology that drives results

Custom product catalogues for all your promotional marketing materials—physical or digital—we have a solution.

Powering over 500 of the world’s largest brands.

Over 1,300,000 projects managed annually.

Brands We’ve illuminated


Promotional programs that embody your brand.


In partnership with Firebolt, Jameson launched a line of tote bags made using the plastic from surplus Jameson plastic cups that would have otherwise ended up in a landfill.


Hennessy and Firebolt worked together to create a custom illuminated shot tray. Ten shots. One tray. Endless brand impact every night.

Digital Insights for the Physical World.

iconex™ Event management

Capture rich audience data from your branded events with Iconex™, Firebolt’s exclusive event hosting and management platform.

glimpse™ retail insights

Gather real-world shopper insights like never before with our AI-powered journey tracking and monitoring platform built for global retailers and venue leaders.