Smarter Decisions Start Here.

Take a deep dive into Firebolt’s real-time, AI-driven insights dashboard, powered by Glimpse™ Analytics.

AI-Powered Customer Insights

Firebolt brings ground-breaking AI technology to any existing CCTV, delivering insights into shopping and customer behaviors, demographics, and the effectiveness of your marketing activities.

Glimpse AI predicting ages in high foot traffic area

Digital Insights
for the Physical World

ultimatley scalable

Our proprietary software connects with existing CCTV cameras to capture data & insights in real-time.

AI Analysis

Computer Vision and Deep Learning AI analyze your data to provide key insights.


200 points of intelligence uploaded LIVE to your custom dashboard.

Firebolt has engagement options regardless of where you’re at in your brand journey

Quickly Capture Hidden Insights

Our technology connects seamlessly with existing CCTV infrastructure, enabling a unparalleled insight into the behaviours of customers and the effectiveness of your marketing efforts.

Glimpse AI detecting a customer looking at products in an aisle

Shopper and Customer Behavior

Gain powerful insights about your shoppers and customers and how they interact with your brand.

Product Engagement

Gather insight about how customers interact with products

Staff Interaction

See how staff interact with clients

Dwell Time & Locations

Track dwell time and use heat maps to gather insights

Purchase Journeys

Follow the customer experience

Analyze Store Traffic and More

Get a real-time view of traffic from every entrance and exit point across every store – with unmatched accuracy.


Monitor occupancy Rates

Queue Lines

Manage queue lines and see who is entering and exiting

Passing By

Monitor people passing by your location

Glimpse AI detecting two people walking out of a store
Glimpse AI detecting two people at a fruit stand

Analyze Engagement

Armed with powerful data, you can make sure that every customer interaction is purposeful and meaningful.

Easy Dashboard

Access and analyze data from all locations in one, easy to use dashboard.

Custom Notifications

Real-time, customized notifications can be sent via the dashboard, email, SMS & WhatsApp.

Filtering and Segmenting

Quickly and easily filter and segment data across all modules.

Together, we’ve helped brands cultivate awe and epic results.

Flower Mill Hero XR illuminated signage

Flower Mill

Learn how a cannabis startup uses Firebolt’s smart sign to measure engagement analytics of physical products.

South Western Railway

Icomera combined its technology and expertise with Glimpse Analytics to monitor train occupancy levels in real-time

When you choose to activate your brand with Firebolt, brand performance ignites.

Philip Ochtman
Firebolt Group Global CEO
headshot of Philip Ochtman CEO of Firebolt

Firebolt is a very agile and innovative company. Their delivery times and production quality have never failed to impress the Speedway community. Customer service is exceptional and very diligent. I foresee the relationship between Firebolt and Speedway continuing on for years to come!

Commodity Manager, Equipment
Speedway LLC

Firebolt has been a trusted supplier to Boelter for several years. I like to use Firebolt because of its exceptional creative design and ability to engineer a sign to a customer’s budget. Not only do they provide a competitive price, but their lead times are typically 20% faster than their competition which is a huge advantage in our industry as our customers rarely plan ahead. The Firebolt team truly values our partnership and does whatever they can to help us earn our customer’s business. We are very appreciative of our relationship and will continue to rely on their team in the future.

Fulfillment Manager
The Boelter Companies, Inc
Neon sign for Shiner Bock

Firebolt has been a key supply partner to Pernod Ricard for over 5 years. They are the preferred supplier with extensive industry knowledge and premium design capabilities. Their concepts and innovations in the digital space make them a valuable asset that we will be using more on a group level in the future.

Senior Buyer & POS Category Manager
Irish Distillers Limited (Pernod Ricard)
Jameson Tote Bag

Working with Firebolt was a true partnership. Their innovation and can-do attitude really helped us exceed our client’s expectations and led to additional installations.

Strategic Sourcing Manager
Classic Graphics
Classic Graphics retail text signage

When our team had over 300,000 plastic cups left over from events that no longer were in line with our sustainability standards, we needed to find a responsible way to dispose of them. After conversations with our brilliant partner, Paul Norton and the Firebolt Group, coupled together with ongoing consumer demand for tote bags, we developed a range of Jameson tote bags using our very own plastic cups. The full story is here. 

Hilary Lenahan
Irish Distillers | Global Brand Manager Marketing
Irish Distillers Sign