Outdoor Signage

Stunning Outdoor Signs That Direct and Excite

The fusion of quality materials, advanced technology, and expert engineering. Our designers leverage the most advanced systems, technologies and materials to craft outdoor signs that set the stage for maximum impact.

Outdoor sign solution for an in-person store

Brands We’ve illuminated


Outdoor Signage Options

LED Channel Letters

These fabricated letters have metal sides and internal illumination. The face can be metal or plastic.

LED Wall Signs

LED wall signs come in any shape, size, color and brightness. We can enhance each design to customer specification.

Monument Signs   

These ground signs have low overall height, but large impact with light.

Pylon Signs

We make both hanging and freestanding signs with unique visible support structures.

Digital Signage

Turn unused space into fully digital canvases to feature your brand. These large screens can display messages, images, and video.


Firebolt’s wayfinding signs illuminate hospitals, colleges, malls, and more. Learn how we can enhance your wayfinding in a built environment.

The Best Investment for Brand Visibility

Brand leaders seek out Firebolt to design and manufacture innovative outdoor signage across the U.S. and abroad. Having worked with some of the largest brands in the world, we are entrusted to deliver the very best in quality, design and installation precision.

Firebolt’s Outdoor Signage Division continues to set new benchmarks for value, creativity, and end-to-end project management, including production for regional and national programs.


With decades of experience creating unique, eye-catching signage for brands, our proven designers are ready to collaborate on your vision.


In our state-of-the-art fabrication facility in Michigan, our production teams and partners can build a wide range of signage solutions for any environment.


Experience the advantages of having a single point of contact for complete, end-to-end project coordination along your build and deliver journey.


Navigating the complexities of securing sign permits and landlord approval requires proven experience. Firebolt manages all permit acquisition or variance petitions.


Firebolt manages the critical components of proper site surveys and analysis to ensure timely and accurate information from all signage sites.


Firebolt has an unmatched local and nationwide network of licensed installation partners to enable your outdoor signage vision.

Our Outdoor Signage Team Has Over 27 Years of Experience Designing and Implementing Commercial and Architectural Signage Across the US

Pollo Tropical building with illuminated text signage
illuminated outdoor signage on a building
Outdoor signage menu display
Pollo Tropical outdoor signage in construction
Pollo Tropical outdoor signage in construction
Outdoor menu signage
Outdoor sign for Pollo Tropical

ADA Signage

We can build signs to accommodate The Americans with Disabilities Act, the Federal standard governing building codes and accessibility, including Title III.

3D Printed Signage

Firebolt Labs can 3D print your dream sign concept and make it a reality. Contact our Firebolt Labs team to learn more.

Post and Panel Signs

These signs have a face held up by round or square supports. Usually they are informational in nature, and generally mounted low to the ground, for good visibility.

Face Replacements and more

Our experts can retrofit existing signage to meet your needs. If you have any questions just ask us.

Give your brand the visibility it deserves.

Get in touch today to find out more.

Smart data capture to measure ROI and effectiveness


Firebolt’s iconic illuminated signage fuses state-of-the-art technology with innovative materials for a wide range of custom LED sign solutions.


We produce bespoke point of purchase experiences that take digital displays and brand screens to the next level.

night tools

We create completely custom bottle presenters and glorifiers to enhance table service and VIP-level experiences.

The new way of cultivating meaningful brand experiences

Signs can be more than just a way to share information. They can create memorable experiences that go beyond displaying products. These brand artifacts can have a significant impact on the audience and leave a lasting impression.

Through the use of smart sensing and data tracking, you can measure the effectiveness of your brand experiences and gain insights to improve your artifacts.

one stop shop

From self-service products ready to purchase, to full strategy + design + build, Firebolt is your one-stop shop to go from vision to reality. Let’s work together to ignite your dream. We do it all.

produced locally

We light it up locally! Michigan made and Detroit proud, our primary manufacturing facility is in Wixom, MI — with easy access to downtown and the airport. Ask for a tour or meet the Firebolt Labs team to see our latest innovations.

technology enabled solutions

Firebolt is the leader in smart signs and sensing platforms for the experience economy. The brand artifacts and brand trackers we make and deploy help brands deliver memorable and shareable experiences that can be optimized and tracked.

cost effective

We are your dedicated team of designers, engineers, fabricators, and technologists that come together to produce one-of-a-kind, hand-forged products – all driven by client aims and ambitions at a price that can’t be beat.

Bring the biggest ideas to life with Firebolt Labs.

Have you ever had a sketch that you ignored, not knowing what to do for the next step? Your competition is trying to out do, out wow, and out build. It takes relentless invention, elasticity, and tenacity to take a vision and make it a reality. At Firebolt Labs, we are masters of light.

We are an incubator and accelerator that sources, configures, and deploys next generation connected brand artifacts and trackers. We are your prototyping center. We are here to develop custom solutions for your brand. What we build at Firebolt Labs influences all of our illuminations. Join us.

When you choose to activate your brand with Firebolt, brand performance ignites.

Philip Ochtman
Firebolt Group Global CEO
headshot of Philip Ochtman CEO of Firebolt

Firebolt is a very agile and innovative company. Their delivery times and production quality have never failed to impress the Speedway community. Customer service is exceptional and very diligent. I foresee the relationship between Firebolt and Speedway continuing on for years to come!

Commodity Manager, Equipment
Speedway LLC

Firebolt has been a trusted supplier to Boelter for several years. I like to use Firebolt because of its exceptional creative design and ability to engineer a sign to a customer’s budget. Not only do they provide a competitive price, but their lead times are typically 20% faster than their competition which is a huge advantage in our industry as our customers rarely plan ahead. The Firebolt team truly values our partnership and does whatever they can to help us earn our customer’s business. We are very appreciative of our relationship and will continue to rely on their team in the future.

Fulfillment Manager
The Boelter Companies, Inc
Neon sign for Shiner Bock

Firebolt has been a key supply partner to Pernod Ricard for over 5 years. They are the preferred supplier with extensive industry knowledge and premium design capabilities. Their concepts and innovations in the digital space make them a valuable asset that we will be using more on a group level in the future.

Senior Buyer & POS Category Manager
Irish Distillers Limited (Pernod Ricard)
Jameson Tote Bag

Working with Firebolt was a true partnership. Their innovation and can-do attitude  really helped us exceed our client’s expectations and led to additional installations.

Strategic Sourcing Manager
Classic Graphics
Classic Graphics retail text signage

When our team had over 300,000 plastic cups left over from events that no longer were in line with our sustainability standards, we needed to find a responsible way to dispose of them. After conversations with our brilliant partner, Paul Norton and the Firebolt Group, coupled together with ongoing consumer demand for tote bags, we developed a range of Jameson tote bags using our very own plastic cups. The full story is here. 

Hilary Lenahan
Irish Distillers | Global Brand Manager Marketing
Irish Distillers Sign

Integrate offline experiences with online data platforms.

iconex™ Event management

Capture rich audience data from your branded events with Iconex™, Firebolt’s exclusive event hosting and management platform.

glimpse™ retail insights

Gather real-world shopper insights like never before with our AI-powered journey tracking and monitoring platform built for global retailers and venue leaders.