Innovation

Unveiling the Magic Behind Firebolt Labs: Experience Our New Video

In today’s fast-paced world, innovation and adaptability are the keys to success. At Firebolt, we pride ourselves on our ability to stay ahead of the curve and consistently deliver exceptional customer experiences. Central to this mission is our very own in-house accelerator, Firebolt Labs.

For the past 25 years, the Firebolt team has been dedicated to illuminating and innovating for leading brands. Firebolt Labs is the driving force behind this innovation, focusing on sourcing, configuring, and deploying cutting-edge products to turn customer visions into marketplace realities. From ideation to fabrication, logistics, and fulfillment, we develop full-circle, custom solutions for global brands and retailers. To truly capture the essence and spirit of Firebolt Labs, we teamed up with Tell Studios to create a video that showcases the passion, dedication, and relentless pursuit of excellence that fuels our work.

Watch our Firebolt Labs Video

A huge shout-out to our Ignitors featured in the video who stepped out of their comfort zones without scripts! This collaboration with Tell Studios, led by Grant McClure and Ryan Koral, resulted in a truly special film that captures the Firebolt Labs story with precision, care, and creativity.

It’s something new here every day. We make products for the biggest, coolest brands in the world. To be part of this and make hundreds of thousands of signs annually is pretty special.

Brian Sciackitano, VP Client Growth, North America

We couldn’t be prouder of the final product, which showcases our Detroit muscle, Great Lakes hustle, and global thinking in a highly emotive video. This video perfectly illustrates the impact and value that our in-house accelerator delivers every day for our global customers, and we hope you enjoy watching it as much as we enjoyed creating it.

Ready to illuminate and ignite your brand? Contact us today!