Firebolt is thrilled to announce our article in mg Magazine! The article “Sign Language” explores the critical role of signage and visual communication in the cannabis industry. As experts in crafting custom signs and graphics for businesses, we take pride in being acknowledged for our work in this rapidly expanding market.
The cannabis industry is progressing at a breakneck pace, and companies operating within it must differentiate themselves in an increasingly competitive landscape. One of the most effective ways to accomplish this is through striking, informative, engaging, and intelligent signage. Firebolt Chief Growth Officer, Scott Hauman, was interviewed for this article and discussed some of the latest Firebolt innovations that cater to this market. We have introduced new smart displays like our Hero XR, specifically designed for the cannabis market, and our Glimpse platform is an AI-driven insights platform that leverages a retailer’s closed-circuit cameras.
Retail brands and display companies spend a lot of money creating eye-catching product displays that make consumers want to purchase more of a product. The challenge here is, it is difficult to actually measure the monetary impact those product displays have had on overall sales and brand performance. Sense technology can be used on product displays to measure the [return on investment] and optimize future displays for higher returns.
Scott Hauman, Firebolt Chief Growth Officer
The article emphasizes the advantages of collaborating with Firebolt Group. By partnering with us, cannabis businesses can expect high-quality, durable, and visually appealing signs made right here in the U.S. Our team of talented designers and fabricators is committed to helping our clients make a lasting impact in the cannabis market with innovative signs and platforms that create memorable engagements.
We invite you to read the full article on mg Magazine to discover more about the power of sign language in the cannabis industry and how Firebolt Group helps cannabis businesses create customer experiences that engage their audience. Firebolt has worked with many Cannabis businesses helping them illuminate their brand experience. Scott Hauman also led a seminar at CannaCon, titled “Improving the Customer Experience at Retail.”He outlined the two competing intentions in the world of retail, the retail manager aim and the brand manager aim. Even though they are competing, they both share the common goal of delivering remarkable customer experiences.
