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ICONEX
Transform Your Live Events: Capture Insights and Cultivate Lifelong Brand Advocates
Unlock the power of first-party data, while providing immersive and educational experiences for your customers.
Brands We’ve illuminated
Meet Iconex. A comprehensive event management platform that delivers quantifiable data through direct audience engagement at live events.
Offering a suite of customizable user experiences, Iconex can be tailored to provide pre-event marketing, on-site customer engagement, custom workflows, post-event feedback, interactive gaming, and social media interaction.
With Iconex, our client partners and users can confidently plan, execute, and evaluate events of any size and complexity.
Engage Your Audience
Send out targeted email blasts to reconnect with your database and follow up automatically using the Iconex experiential event platform.
Drive Lead Generation
Uncover fresh opportunities for lead generation and audience growth with our branded RSVP Sites and iPad surveys. Includes full customizable options such as animated splash screens, custom buttons, gamification, DL scan, and more.
Leverage the Power of Analytics
Maximize the impact of your events with our post-event analytics review. Uncover valuable customer information, their perceptions of your brand/product, and opportunities for enhancing their experience and data-driven decision making.
Firebolt has engagement options regardless of where you’re at in your brand journey
Create strategic opportunities for branded interaction at every stage of your customer’s journey.
Pre-Event
+ Event Marketing Tools
+ RSVP Event Microsites
+ Customized Invites
+ Guest List Uploads
+ Automated Confirmation & Reminder Emails
+ Dedicated Planning Advisor *
@ Event
+ Lead/Survey Capture
+ Guest Tracking
+ Seamless Check-In
+ Badge Printing
+ Games & Prizing
+ QR Code Integrations
+ Social Photo/Video
+ On-site Activation Director *
Post Event
+ Follow-up Emails
+ Analytics & Reporting
+ Salesforce Integration
+ Audience Demographics
+ Audience Traffic Tracking
+ Optimization Consultation *
Automate your Email Marketing
With Iconex, creating pre-event invitations is as simple as uploading your guest list. Iconex will take care of the rest.
Leverage Iconex’s intuitive platform.
Use our custom branding user-friendly email templates. The Iconex email functions can be set to provide everything your audience needs to know about an upcoming event with timely email messages and reminders.
Links can be incorporated into the emails to further enhance the user experience while providing additional information about other aspects of the event such as venue location or details about the event.
Tailor your email’s subject line and content, and leave the rest to us. Our automated delivery system ensures your communications at user-specified times, hassle-free. Send a unique e-ticket with an optional QR code to each guest for speedy on-site check-in.
Create Branded RSVP Sites
Craft stunning RSVP sites that reflect your brand’s essence, while capturing rich pre-event data with our customizable solution that takes your insight options to the next level.
As an event expert, you know that creating the perfect RSVP site is essential for high event attendance. That’s why we’ve designed our platform to be user-friendly and intuitive, making it easy for you to craft a stunning site that perfectly reflects your brand’s essence. All while keeping the data details and continuity of your message in mind.
Iconex offers the ability to add custom survey items that capture valuable data about your guests before the event even begins. Don’t know what questions to ask or where to start? Don’t worry, the platform has plenty of preset questions to get you started. Of course, you also have the ongoing option to include custom colors, art, logos, and backgrounds.
With insights into their product knowledge, purchase intent, and any specific needs or restrictions, you’ll have the information you need to tailor your event to their preferences and create an unforgettable experience that will keep them talking long after the event is over.
Streamline the on-site experience
Ensure a smooth and seamless entry for your guests with our digital check-in process, featuring unique QR codes acting as their e-ticket. As invited guests arrive the brilliance of Iconex continues to shine. Here the platform’s intuition and data go to work to welcome invitees. Guests simply scan a present QR code to check in with the onsite team.
With knowledge comes power and Iconex helps bring that power within reach. The onsite check-in process can be customized for use at various experiences within the same event. The ability to track attendees that move from a welcome reception one evening, to an opening breakfast the next morning, and then onto a tradeshow can all be captured using that same QR code
Capture Branded Photos & Animated GIF’s
Make lasting impressions with branded photos that we’ll deliver straight to the inbox of guests via SMS or email.
The Iconex platform has a built-in photo capture app. Event attendees can have a photo taken as a memento.
Another offering is our animated GIF option. The Iconex team can help you incorporate a branded photo frame.
Iconex offers seamless social media engagement for either option, or delivery of these captured memories directly via SMS or email.
Gain a better understanding of your audience.
Gain valuable information about the demographics of your participants, such as age, gender, and interests.
Discover where your participants are located geographically. This data can help you identify regional preferences, target specific markets, and plan re-marketing efforts.
Monitor participant engagement by tracking clicks and interactions on your website.
Leverage the wealth of data gathered to make informed decisions. Improve participant engagement, and maximize your overall ROI.
Safeguard your event with our comprehensive compliance solutions for your visitors and corporate entities.
Maximize the safety of your online visitors by leveraging our comprehensive compliance solutions, featuring localized age-gates for spirits, beer/wine, driving, and more, to prevent underage viewers from accessing and registering on your web properties. Redirect to responsible messaging or an external site and ensure a secure online environment for your audience.
Automatic Anonymization
Iconex is now equipped to anonymize data to help you preserve your insights while respecting the privacy of your end users. Whenever your settings require it, Iconex will remove sensitive information from participant records, while retaining all other data in the record.
Flexible User Permissions
Maintain control with flexible permission levels. Users can be created with either full access to all experiences and data, or with limited access to a single campaign or on-site workflow. Additional features include available data anonymization and the use of minimum age gates when required for activities that may involve age restricted items such as: participation as a driver or passenger in a vehicle, spirits, tobacco, or cannabis.
User permissions can be managed within the platform for sole report access, and progress to full access to all platform functionality. Geofencing can also be set within the Iconex platform to allow for access to an event that may have a premium prize giveaway or sweepstakes associated with it to avoid participation by persons not attending the event
Discover the range of activations that we support
Iconex was built from the ground up to help respond to the ever-evolving and expanding event types a modern brand leader faces each month.
Product Launches & Mobile Tours
Bring your brand experience directly to your customers with a mobile tour vehicle and generate buzz around your products while increasing brand awareness. Mobile tours provide a unique opportunity for customers to touch, taste, and see your products, creating a personal connection and a lasting impression. With Iconex, data capture can be enabled at every stop, providing valuable insights into your audience and their preferences. This strategy helps businesses reach their target audience, build a loyal customer base, and increase brand recognition.
Ride & Drives
Ride & Drives are an essential marketing tool that allows customers to experience a brand’s product in action. Iconex can be utilized to register age-verified guests, capture drivers licenses, have participants sign a waiver, and select the test ride vehicle of their choice. Post-event, riders are presented with a survey to measure the lift and effectiveness of the activation. This provides valuable insights into the audience’s preferences, helping businesses make informed decisions to improve the customer experience and increase brand loyalty. With Iconex’s support, Ride & Drives can be executed seamlessly, resulting in a successful brand activation.
Pop-ups Stations
Outdoor events, such as state fairs, festivals and sporting conventions, present an excellent opportunity for brands to engage with their target audience and create lasting brand experiences. By setting up a pop-up station at these events, businesses can increase their brand recognition while providing attendees with a memorable experience. With Iconex, businesses can easily register attendees, capture their information, and distribute promotional items or swag as a reward for registration. By incorporating gamification, brands can further increase engagement and create a fun and exciting atmosphere, resulting in a successful activation.
Conferences (Check-in & Badge Printing)
Effortlessly check-in guests and print branded thermal badges in seconds, featuring key details like Name, Company Name, Table/Seat Number, and more. Receive a comprehensive report after the event, including pre-registered guests, on-site registrations, and no-shows
Trusted by our industry-leading partners
Check out our collection of case studies that provide analysis, insight, and real-life examples of our capabilities.
Stellantis
Alfa Romeo, Chrysler, Dodge, Fiat, Jeep, Ram, and Mopar
CHALLENGE
Provide a single platform, live audience capture solution that would work seamlessly across and between multiple brands, campaigns, and end-reporting CRM services. In addition, include solutions for gamification, social media engagements, and structured dashboard environment within the same system.
SOLUTION
Conduct a complete needs analysis with all business unit and stakeholders
Immerse the Iconex development and Account team to the needs, current pain points and requests from the client and their agencies
Develop and implement an onboarding process to train client stakeholders and multiple agency partners for pre-and-post event experiences and post-event reporting
Provide mobile device management for over 500 devices that allow for on-the-fly changes if necessary
Successfully develop and rollout numerous custom reporting features
Incorporate onsite photo experiences and easily managed prizing solutions to address social media and gamification needs
Brown-Forman
Jack Daniels, Woodford Reserve, Old Forester
CHALLENGE
Brown-Forman needed a compliant data capture platform that streamlined their event management and supported multiple languages and global event set-up while maintaining unique branding for their family of brands.
SOLUTION
The Iconex team worked closely with Brown-Forman’s IMC and regional activation teams to simplify event management and create a global event set-up that could be productized. They added multi-language support to the platform, enabling a successful service launch in South America and Europe. Iconex also enhanced the platform with features such as eCommerce, distillery tours, on-premise sampling, and location-based contesting, while optimizing platform pricing and account management over the 7-year partnership. Iconex actively participated in annual roadmap updates and planning, resulting in a successful long-term partnership.
NGK Sparkplugs
NHRA, Nascar Races
CHALLENGE
NGK wanted to create a memorable experience for their customers attending their racing events. They needed a solution that would seamlessly register attendees, engage them in a fun activity, and expand brand reach through social sharing.
SOLUTION
To address these challenges, NGK leveraged our event platform to create a seamless registration process. Attendees could easily register either through a kiosk or via the geo-validated mobile website. Once registered, attendees could engage in a custom drag race game, allowing them to compete against each other and see their names and times on a digital leaderboard. To further expand brand reach, NGK also utilized our branded photo experience, which allowed attendees to take branded photos and share them on social media, becoming brand advocates.
Monster Interactive Kiosk
CHALLENGE
Monster needed an interactive kiosk that would engage customers and drive sales, while also capturing data for marketing purposes.
SOLUTION
The Iconex team collaborated with Monster to develop an interactive kiosk that featured videos that played when customers picked up a product or pushed a button. The kiosk also enabled data capture and streamlined the transaction process, allowing customers to make purchases for immediate pickup or shipment. Additionally, Iconex integrated the kiosk with Monster’s eCommerce platform and enabled financing options through a subscription model. The result was an engaging, user-friendly kiosk that effectively drove sales and supported Monster’s marketing efforts.
When you choose to activate your brand with Firebolt, brand performance ignites.
Philip Ochtman
Firebolt Group Global CEO
Firebolt is a very agile and innovative company. Their delivery times and production quality have never failed to impress the Speedway community. Customer service is exceptional and very diligent. I foresee the relationship between Firebolt and Speedway continuing on for years to come!
Commodity Manager, Equipment
Speedway LLC
Firebolt has been a trusted supplier to Boelter for several years. I like to use Firebolt because of its exceptional creative design and ability to engineer a sign to a customer’s budget. Not only do they provide a competitive price, but their lead times are typically 20% faster than their competition which is a huge advantage in our industry as our customers rarely plan ahead. The Firebolt team truly values our partnership and does whatever they can to help us earn our customer’s business. We are very appreciative of our relationship and will continue to rely on their team in the future.
Fulfillment Manager
The Boelter Companies, Inc
Firebolt has been a key supply partner to Pernod Ricard for over 5 years. They are the preferred supplier with extensive industry knowledge and premium design capabilities. Their concepts and innovations in the digital space make them a valuable asset that we will be using more on a group level in the future.
Senior Buyer & POS Category Manager
Irish Distillers Limited (Pernod Ricard)
Working with Firebolt was a true partnership. Their innovation and can-do attitude really helped us exceed our client’s expectations and led to additional installations.
Strategic Sourcing Manager
Classic Graphics
When our team had over 300,000 plastic cups left over from events that no longer were in line with our sustainability standards, we needed to find a responsible way to dispose of them. After conversations with our brilliant partner, Paul Norton and the Firebolt Group, coupled together with ongoing consumer demand for tote bags, we developed a range of Jameson tote bags using our very own plastic cups. The full story is here.
Hilary Lenahan
Irish Distillers | Global Brand Manager Marketing
